Monday, 19 December 2011

MOVIE THEORY : 'Sherlock Holmes 2' Reigns at Box Office With Soft Opening


Jude Law, Robert Downey Jr.

See larger image
© Warner Bros. Pictures
"Sherlock Holmes: A Game of Shadows" claims the top spot in North American box office this week. On its first weekend, theRobert Downey Jr.-starring action comedy rakes in about $40 million. The result, however, is rather disappointing since the film is expected to gross at least $50 million in its opening week, judging that its first installment "Sherlock Holmes" opened with a massive $62.3 million in 2009.

Though so, Warner Bros. Pictures claims it didn't wish "Sherlok Holmes 2", which cost $125 million to produce, to open at the same level as the first movie. Dan Fellman, Warners president of domestic distribution, says, "We never had any intention of replicating those grosses. We have 9 days before we get to Christmas, and we will have substantial box office revenues by the time we get there. We will get to where we ended up with the first movie."

Family movie "Alvin and the Chipmunks: Chip-Wrecked" lands on the second place in its debut week. The live action-animated hybrid movie, which cost $80 million to produce, collects an estimated $23.5 million. 20th Century Fox senior vice president of distribution Chris Aronson says, "We will have a great multiple. The midweek numbers will be terrific as we move into the serious moviegoing stretch between Christmas and New Year's."

Another newcomer this week, "Mission: Impossible Ghost Protocol", secures the third place with an approximately $13 million. Being played in 425 IMAX screens before opening wide on December 21, the film grosses a massive $32,000 per screen. The big draw is partly because of the prologue of "The Dark Knight Rises" that is attached in front of the IMAX release of "M:I4". Paramount Pictures vice chairman Rob Moore says, "It feels like we are in strong shape."

Star-studded romantic comedy "New Year's Eve" and R-rated adult comedy "The Sitter" land on the fourth and fifth place respectively. The former collects around $7.4 million, dropping 43% on its second weekend. The latter, meanwhile, grosses an estimated $4.4 million, falling 55% from last week.

Top Ten Movies at Box Office for December 16 - 18: 
  1. "Sherlock Holmes: A Game of Shadows" - $40 million
  2. "Alvin and the Chipmunks: Chip-Wrecked" - $23.5 million
  3. "Mission: Impossible Ghost Protocol" - $13 million
  4. "New Year's Eve" - $7.4 million
  5. "The Sitter" - $4.4 million
  6. "The Twilight Saga's Breaking Dawn Part I" - $4.3 million
  7. "Young Adult" - $3.6 million
  8. "Happy Feet Two" - $3.6 million
  9. "Hugo" - 3.6 million
  10. "Arthur Christmas" - $3.6 million

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...